The first step in gaining an Instagram following is by posting every single day. Yes, you read that right. Every. Single. Day. With so much information being constantly thrown at the average person it makes it very hard to capture their attention for long periods of time. By consistently posting, you are helping your business stay fresh in the user's mind. Take in mind, there is such thing as posting too much. It is probably best if you post no more than three times a day; anything after that becomes annoying and you may be cut.
The second step in gaining/maintaining your Instagram followers is to use hashtags to your advantage. These little suckers are the perfect way for you to find potential followers and for you to find them. Instagram allows thirty hashtags for every post--why not take advantage of them? Pick the ones that best fit your image, the people you're trying to capture, and your post at hand. In addition to placing them for people to find you, use them to find people. See what people are posting under the same hashtags and comment your honest opinion. Love what you're seeing? Tell them! This could ultimately lead to a follow and a new customer!
Lastly, be sure to reply to every comment. This really makes a difference. Someone has taken the time to write to you so make sure you take the time to write them back. This is called common courtesy or being polite and actually makes you seem really personable compared to other business out there! Plus, it is a great opportunity to make new friends and can really make someone's day if their favorite account responds to them.
Although these techniques seem really simple, they are a great way to put your business out there and gain a great reputation. By engaging with Instagram's followers, you in turn acquire followers and potential customers. So be sure to post, comment, and hashtag your way to success!
I found this article super insightful. I had never thought about these methods of expanding your presence before reading. I will definitely have to try some of these!
ReplyDeleteI think these are all really good ways to increase the influence you have on social media. I would say that when companies overuse hashtags, it looks like they are trying too hard and don't know what their audience wants. I think that hashtags are sometimes more effective the more creative they are. Quality over quantity really applies here.
ReplyDeleteThis paper was well written and the title snagged me. I never thought about most the methods you mentioned or even trying to up my presence on Instagram. I think that these are things I can utilize on my own account, great job!
ReplyDeleteThese are definitely some great tips! I don't make us of hashtags enough and could use some help in that area. I also think it makes a difference when you actually take time to think about who your target audience is and take the time to make your posts meaningful to that group of people.
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